EnterConnect, Inc. (OTCBB ECNI), is establishing the first neutral, online application exchange for software-as-a-service (SaaS) applications that target mid-market business executives seeking rapid-value, subscription-based applications. The application exchange, SOAAPPS.com, launched in the U.S. at BEAWorld San Francisco on September 10th, as part of the Company’s planned ‘soft launch’ that will continue through the end of the year with global launches in Barcelona and Shanghai. As a veteran provider of ‘business-ready’ portals, the Company entered into a strategic partnership with BEA Systems to launch the exchange leveraging proprietary technology by both companies. The Company leverages a rich history in consulting best practice methodologies and the BEA partnership to ‘SaaS enable’ traditional Independent Software Vendors (ISVs) empowering them to build, market, sell, deploy and manage SaaS offerings in the exchange in order to take advantage of the fast growth in the SaaS (On-Demand) ...